J.Y. -LENNY (Full Project)

Tags

album, J.Y., Lenny

We had to wait a minute but it is finally here.  The long awaited project from the homie J.Y. is here and it definitely lived up to the hype.  Check out LENNY and become a fan if you aren’t already one.  #ItsHeyNow!!!!

SOHO KINGS feat. Black$ Money – Ice Cream (New Music)

Tags

Black$ Money, Ice Cream, New Music, Soho Kings

SOHO KINGS are back from where they left off and that means its DOPE music.  Check out  Ice Cream featuring Black$ Money and let us know what you think.  #ItsHeyNow!!!

twitter @sohokings

IG @sohokings

Mykey Lo – Disappear X How I Am (New Music)

Tags

Disappear, How I am, Mykey Lo, New Music

The Homie Mykey Lo has been working and you can tell when you hear his music.  Check out out Disappear and How I Am and let us know what you think.  #ItsHeyNow!!!!

Twitter – @_mykeylo

Instagram – @mykeylo

Rick Ross on Over/Under

The boss was on point with this one.  #ItsHeyNow!!!

The “Black” Yeezy Boost 750s Are Fake

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Black Yeezy Boost 750, Complex, Fake

I dont even know what’s real anymore.  SMH.  #ItsHeyNow!!!

Quote Of The Day

Tags

Quote of the day, Ty Dolla $ign

Sipping on the Act, it got me thinking
Damn, my life is amazing
Damn, my Porsche is amazing
Damn, that bitch is amazing

Ty Dolla $ign

Arsonal vs Pass (KOTD Rap Battle)

Tags

Arsonal, KOTD, Pass, RAP BATTLE

I more of a Smack fan but KOTD has some battles once in a blue and this is one of them.  Check out Arsonal vs Pass and let us know who took it.  #ItsHeyNow!!!

King Faro – Ballroom x (Music Video)

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Ballroom X, King Faro, King Faro Ballroom x

Native to the east coast, specifically New Jersey, King Faro grasps the attention of listeners through catchy melodies and endless stories of relatable situations. His persona finds him experimenting with both Hip Hop and R&B, making what sounds like a nostalgic blend of the two. The epitome of what ULTRACULTURE is all about, King Faro gives us a lot to look forward to.

Love & Hip Hop Season 6 (Trailer)

Tags

trailer

Ratchet TV at its finest.  Are you watching?  Let us know.  #ItsHeyNow!!!!

CHARRON X 100 BULLETZ VS DNA X K SHINE (Don’t Flop Rap Battle)

Tags

battle rap, CHARRON 100 BULLETZ, DNA, K-SHINE, Slap

By now, you have to had heard about the slap heard around the world.  Literally.  K Shine smacked fire out of Charron but was it deserved?  Let us know what you think.  Sad thing was it was an actually really good battle.  If you want want to watch the entire battle just watch the last 30 seconds for the slap or the video and even gave you another angle.  #ItsHeyNow!!!